Smart property owners are usually concerned about liability. (Smart as in: they are cautious, thoughtful, and most importantly, the have money to pay you. These are the type of customers you want.) Liability is a big perceived risk. They are inviting a contractor to come...
If you are a successful you contractor you are so because people were so happy with the job you did that they referred you. In the old days a satisfied client might tell their friend, "You have to call Joe, we were so happy with...
Google provides an interesting service that shows the LONG-TERM TRENDS FOR THE LEVEL OF CONSTRUCTION-RELATED SEARCHES performed on its search engine. One can see that activity is clearly lower than it was back in 2004, but it seems to have leveled out over the past...
"Nurture" is not a word one hears too much in the contracting trades, but it is key in developing new client relationships. Nurture is a fancy word for staying in touch after your initial contact with someone. A LITTLE NOTE OR A CALL EVERY 2-3...
How should a contractor handle a lead that comes in through their website? The short answer is right away, as in within 10 minutes. Doing so sets a tone that you are a responsive person. HERE'S A GREAT ARTICLE FROM KEN KROUGE AT FORBES THAT...
Construction-related businesses should consider a domain name that has at least one of the following elements, but not all three: 1.) Keywords that pertain to your legal or well-known business name 2.) Keywords for your type of business, eg concrete, landscaping, excavation, framing, tile 3.) Keywords that relate...