Basic search engine optimization (SEO) is a must have for contractors, but it's only one prong of a healthy balanced approach to successful contractor marketing. There was a time when a super-clever SEO campaign could put you on you the first page for your city...
Online reviews are becoming more important as a tool for contractors to attract clients outside their normal circle of referrals. They are even becoming an important tool to impress people that were personally referred to your business, as a referral might want to check you...
That's kind of a trick question as reviews may be considered a part of SEO, as they factor into search rankings. The question may be re-phrased, "Are reviews more important thank rankings?" Answer: not yet, but likely one day. If a homeowner is searching for a...
A website is like a wedding album, it should showcase the photos without distracting from them. There’s nothing wrong with noticing the finely crafted binder which holds the photos, but the binder will always be second to the photos. A website is like a binder....